How we make the complex beautifully simple
expand
We blow out your objectives to identify all the key issues – the hidden complexities and potential ways to address them. We bring in previous experience, sector knowledge and wider cultural trends to truly situate your brief and ensure a long lasting solution.
explore
We have experience of all widely (and not so widely) used research techniques, partnering with outside experts where they bring added value to ensure the right mix of tools for your project every time.
connect
We connect all the threads of insight on a study – quant, qual, semiotics, ethnographic, biometric, big and small - and weave them into something inspiring, thought provoking and problem solving for you and your stakeholders.
curate
We understand that one size doesn’t fit all. Whether it’s crafting a compelling story or presenting detailed findings, we tailor our outputs. We make sure our research lives on and that our clients get every last drop from each project.
Our expertise
We’re best known for our work in media, streaming and technology, but our clients span charities, financial, lifestyle and much more.
Broadly the work we do covers the following areas.
From profiling to segmentation, we help you to better know the audiences that matter and find your next target.
From creative testing to campaign evaluation, we help you identify the strongest messages and the best places to communicate.
From brand positioning to brand love, we shine a light on your brand’s strengths to leverage and identify any weaknesses to address.
From the customer journey to pricing research, we help you to make your brand the destination.
From retention through to advocacy, we help you to uncover the levers to pull to keep your customers coming back to you for more.
Sector experience
Click on the below to find out about some of the sectors we work with.
Gaming
Streaming
Sports
Audio
Charity
Advertising
Ad Sales / Commercial Partnerships