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A useful page with good advice and no agency BS

The good news is that it’s all free and you can share with anyone else who might be interested (or just use it to make yourself look good in meetings).

The bad news is you’ll need to register/login to access it all. We’re not trying to be awkward, it just helps us keep tabs on which topics are proving to be the most interesting to our clients and partners.

New Year, New Me(ans of Understanding Consumers)

New Year, New Me(ans of Understanding Consumers)

We all know the feeling. The New Year dawns and along with it comes the conviction that we will shortly transform into a better version of ourselves, even if the ability to do so has eluded us in…

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Researching a Never-ending Journey

Researching a Never-ending Journey

‘Life is a journey’ goes the well-known saying. Or ‘I’m on a journey,’ someone might say about their career, ambition or quest for self-discovery. ‘It’s been…

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Pandemic Profiles: Emerging from lockdown

Pandemic Profiles: Emerging from lockdown

In April 2020, we identified four types of consumer based on how they were thinking,feeling and acting in relation to the coronavirus pandemic. At the start of 2021 therewas still no escaping the…

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Has the pandemic impacted your segmentation?

Has the pandemic impacted your segmentation?

When huge events happen that change the way people think, feel and act (such as, say, a global pandemic), how can you be sure your segmentation is still valid? We’ve developed a new approach that…

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Pandemic Profiles: Travelling during a pandemic.

Pandemic Profiles: Travelling during a pandemic.

The travel industry has been hit hard by the pandemic, what are consumers looking for?

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Pandemic Profiles: Ready Player One

Pandemic Profiles: Ready Player One

Gaming is one of the few things that has seen an uptick during the pandemic, as hardcore and casual players have more time to immerse themselves. But what’s driving gamers?

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Looking Up From Lockdown

Looking Up From Lockdown

The coronavirus pandemic is having an unprecedented impact on consumers’ mindset and behaviour, making it harder than ever to predict how they’re going to feel or act. To help brands better…

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Media, Entertainment & Technology Report – January 2020

Media, Entertainment & Technology Report – January 2020

Media, technology and entertainment continues to shift the way we live, work, engage and seek connection and entertainment. Despite so much tumult and change in the greater world, the past year has…

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Data Fusion: Combining data intelligently

Data Fusion: Combining data intelligently

Data fusion is a way to take two sources of data and combine them. It is often treated as one thing but in fact it is an umbrella term for lots of different approaches. Our guide discusses how and…

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Navigating the consumer decision journey

Navigating the consumer decision journey

A Consumer Decision Journey (CDJ) approach can lay out the path that people take to a purchase, belief or behaviour and how we can influence them along the way. This quick guide should give you a…

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