A useful page with good advice and no agency BS
The good news is that it’s all free and you can share with anyone else who might be interested (or just use it to make yourself look good in meetings).
The bad news is you’ll need to register/login to access it all. We’re not trying to be awkward, it just helps us keep tabs on which topics are proving to be the most interesting to our clients and partners.
Driving a connection
We spend a lot of time looking at what drives people to connect with something. We use various forms of drivers analysis, and the maths can be quite sophisticated. This is a quick guide to getting…
Beautifully Simple Segmentation
There’s a lot we can write about for doing great segmentations – and if you’re interested, we run a free training seminar on the topic. As a starting point however, we recommend…