Looking Up From Lockdown

Calendar Icon Posted:20/10/2021
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The coronavirus pandemic is having an unprecedented impact on consumers’ mindset and behaviour, making it harder than ever to predict how they’re going to feel or act. To help brands better understand the different types of consumer that exist right now – and the best ways to engage them – we’ve created the Pandemic Profiles. It’s an easy to use segmentation that identifies four types of consumer who have very different attitudes towards the pandemic.

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