The Great AI Divide

Calendar Icon Posted: 16/06/2024
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AI polarises. Not just around knowledge and understanding. But also around hopes and fears.

Given AI’s ubiquity, we wanted to understand more about how AI unites and divides audiences. We identified 4 types of people and developed a thought piece showcasing their key attitudes & behaviours. Download our latest report to find out how brands should communicate with each group when it comes to AI!

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