The Great AI Divide

AI polarises. Not just around knowledge and understanding. But also around hopes and fears.

Given AI’s ubiquity, we wanted to understand more about how AI unites and divides audiences around the world. We identified four types of person based on their attitudes and behaviours towards AI. The typologies are being by brands to finetune their messaging around AI and as an input into product development. Download our latest report to find out how brands should communicate with each group when it comes to AI!