Powering Growth in Sports & Entertainment

Making sense of the sports landscape

We partner with leading sports organisations all over the world. Our work helps them to make sense of a rapidly changing sports and entertainment landscape at both the grassroots and professional level. Ultimately, we can help you to make important decisions around how to power the next phase of your growth in fans, engagement and revenue.

We can help you to be successful in the following areas:

Build your fanbase

We identify the different types of fan that exist, uncovering their ‘fan journeys’ and what’s helped them to get where they are today – and what’s holding them back. Our approach ensures you target the strongest prospects, utilising the most effective content and media strategy to reach them.

Improve the fan experience

We evaluate the fan experience in all its forms – live events, TV coverage, developing new fan experiences and membership-based services. We help you to optimise the experience for the fan as well as the benefits to your organisation.

Increase revenue streams

We explore all the different traditional and emerging revenue streams for your organisation. Our comprehensive solution means we can help you to maximise existing sources of revenue and develop new ones with confidence

Power strong commercial partnerships

We evaluate all the benefits your organisation brings to potential commercial partners. Our research shines a light on your brand and fan’s unique qualities and can play a crucial role in helping you attract new partners.

Sharpening the broadcast & streaming offer

Increasingly, sports plays an important role in attracting and retaining viewers to a streaming service or channel. Our research is vital in helping make decisions on what to acquire, how to track its performance and finetune the delivery of it:

The Tapestry Research toolbox

We utilise multiple techniques to collect and interpret data from sports fans. We use data and insights from surveys, focus groups, mobile ethnography, biometrics, semiotics, 1st and 3rd party sources to shed light on a topic we’re looking to understand better.

Post data collection, our team of data scientists use best in class, advanced statistical and modelling techniques such as segmentation, regression, extrapolation to uncover the answers to our client’s questions.

Many of our clients have streams of regular data from their own and 3rd party sources. We can help you to refine how this information is used within your organisation to maximise its usefulness and value. For example, we can build a dashboard which utilises all this data to measure your overall brand health in single, powerful metric.

We’re sports fans at heart and have a deep understanding of the fans’ perspective, coupled with a strong consultative streak to help you make the crucial decisions.

Check Out Some Amazing Case Studies

Check out our work

Our work with global sports organisations and brands over the past 10 or so years has picked up numerous awards. Check out a few of our recent success stories