Our Health & Wellness Experience
Helping brands understand how consumers want to feel, look and perform.
Navigating the Health & Wellness Landscape
We work across the breadth of the health and wellness space, helping brands understand how consumers want to feel, look and perform. Our work spans the full spectrum, from product development and positioning, to audience segmentation and developing a loyalty strategy.
We help brands to reach and engage the right target audience to fuel growth.
Tapestry Research can help your brand in the following areas:
We identify new market opportunities, refine product and pricing strategies, and sharpen your brand’s position to outshine competitors and drive preference
We help you understand and engage with your target audiences, from profiling and segmentation to understanding the entire customer journey and fostering brand loyalty
We boost the effectiveness of your brand communications and activations, from creative development and campaign evaluation to turning customers into passionate advocates
The Tapestry Research toolbox
Just some of the tools and techniques we use to help brands:
- Archetype analysis to uncover the key types of consumer in your category
- Hierarchical segmentation analysis to identify the different audience groups and prioritise targets for growth
- Brand health tracking
- Drivers analysis to link brand perceptions with behaviour and sentiment
- Creative testing and message prioritisation
- Campaign, sponsorship and partnership effectiveness
- Consumer Decision journeys to understand the role of different touchpoints
- Usage and attitudes to map the category landscape (A&U studies)
- Proposition testing, concept development including Conjoint analysis, MaxDiff and TURF
- Semiotics to uncover hidden category codes
- Implicit association testing to reveal consumer sentiment and perception
- Biometrics such as Galvanic Skin Response and facial coding to unlock the emotional potential with new campaign creative and content
Check out our work
From mapping the consumer journey for leading gym chains, segmenting users of female health apps, and profiling high-value audiences for supplement and vitamin brands, we’ve been helping brands to reach and engage the right target audience to fuel growth for over 10 years!
Get in touch
Want to know more? Feel free to drop us a message or get in touch directly with our health and wellness expert(s), Jemma Ralton/ Elle Kindler
[email protected]
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