Storytelling: Do Tell Tales
Are you sitting comfortably? Then I’ll begin. You might have played with Play-Doh as a child, or maybe your children play with it now. Its… Read More
Author Archives: Jemma Ralton
An insightful day out
Last week the younger members of the Tapestry team went to the first ever MRS &more conference. The day was full of interesting and… Read More
How to stage the perfect music festival (and make your brand more popular)
With nights getting longer and memories of epic summer nights fading, it’s time for a bit of reflection. Maybe you rocked out at the Pyramid… Read More
Don’t waste your time pre-testing ads
Most advertising pre-testing is a waste of time; focusing on the wrong metrics and measuring them in a false environment. You may remember Stella… Read More
Another trophy for the cabinet
We’re feeling delightfully smug this morning after winning the highly coveted MRG Back to School Quiz last night. Who knew that our knowledge of Love… Read More
Keeping it sustainable
We’ve been trying to do our bit recently to reduce our carbon footprint in the office. From switching up our weekly shop to reduce waste… Read More
What’s with Gen Z Anyway?
Millennials have been a center of gravity for marketers for some time now, but as the next generation of youth culture emerges, it’s time to… Read More
Channel brands on 3rd party platforms
With on-demand platforms becoming more and more saturated with content, it can sometimes feel like a real struggle to choose what to watch. In fact,… Read More
Understanding the value of purpose marketing
This week we were at Twitter UK HQ for this month’s MRG members evening, hearing all from Sara Picazo about the Marmite of ad land… Read More
This Is Gomorrah
We caught up with the brilliant Tom Chatfield (author of Critical Thinking and… Read More
