Has the pandemic impacted your segmentation?
When huge events happen that change the way people think, feel and act (such as, say, a global pandemic), how can you be sure your… Read More
Author Archives: Jemma Ralton
Travel during a pandemic: what are consumers looking for?
Since April we’ve been keeping track of how consumers are thinking, feeling and acting in… Read More
Ready Player One
Back in April we identified 4 different groups of person, defined by their attitudes, behaviour… Read More
In a League of Their Own: Sports Fans and Brand Affinity
With sports slowly returning to our screens, our research with NBCUniversal found that more than 76% of sports fans felt they weren’t themselves while live… Read More
Uncovering the Power of People’s Passions
Last month we had the pleasure of presenting at the MRS’s Virtual Media & Advertising… Read More
Survive & Thrive
Our data analyst extraordinaire Megan checked out &more‘s… Read More
Understanding cultural change & disrupting category norms to create powerful ads
It’s no secret that advertising that resonates with consumers at an emotional level typically has more impact long term, but that’s often easier said than… Read More
MRG – with a difference
On Tuesday our Data Analytics Manager Lily (also known as the stats nerd) attended the (virtual!) MRG evening meeting to hear about all things… Read More
Looking Up From Lockdown
As researchers, it’s a no brainer to us that people respond to things in different ways, and Covid19 is certainly no exception. It’s having an… Read More
What made an impact at Impact?
By Jack Curry, Research Executive What feels like a lifetime ago, team Tapestry attended Impact… Read More
