Ready Player One

Back in April we identified 4 different groups of person, defined by their attitudes, behaviour and confidence in the future as a result of the coronavirus pandemic, and we’ve been following how their behaviours and attitudes have shifted as the pandemic has progressed.

Gaming is one of the few things that has seen an uptick during the pandemic, as hardcore and casual players alike have more time to immerse themselves.

But what’s driving gamers? Does gaming help them to escape the real world, or is it about that sense of connection they’ve been missing during lockdown? Is it all about the latest releases or are gamers turning to the nostalgic old classics? Check out our report to find out more here here!