A useful page with good advice and no agency BS
The good news is that it’s all free and you can share with anyone else who might be interested (or just use it to make yourself look good in meetings).
The bad news is you’ll need to register/login to access it all. We’re not trying to be awkward, it just helps us keep tabs on which topics are proving to be the most interesting to our clients and partners.
Looking Up From Lockdown
The coronavirus pandemic is having an unprecedented impact on consumers’ mindset and behaviour, making it harder than ever to predict how they’re going to feel or act. To help brands better…
Media, Entertainment & Technology Report – January 2020
Media, technology and entertainment continues to shift the way we live, work, engage and seek connection and entertainment. Despite so much tumult and change in the greater world, the past year has…
Data Fusion: Combining data intelligently
Data fusion is a way to take two sources of data and combine them. It is often treated as one thing but in fact it is an umbrella term for lots of different approaches. Our guide discusses how and…
Navigating the consumer decision journey
A Consumer Decision Journey (CDJ) approach can lay out the path that people take to a purchase, belief or behaviour and how we can influence them along the way. This quick guide should give you a…
Driving a connection
We spend a lot of time looking at what drives people to connect with something. We use various forms of drivers analysis, and the maths can be quite sophisticated. This is a quick guide to getting…
Beautifully Simple Segmentation
There’s a lot we can write about for doing great segmentations – and if you’re interested, we run a free training seminar on the topic. As a starting point however, we recommend…