In a League of Their Own: Sports Fans and Brand Affinity
With sports slowly returning to our screens, our research with NBCUniversal found that more than 76% of sports fans felt they weren’t themselves while live… Read More
Author Archives: Jemma Ralton
Uncovering the Power of People’s Passions
Last month we had the pleasure of presenting at the MRS’s Virtual Media & Advertising… Read More
Survive & Thrive
Our data analyst extraordinaire Megan checked out &more‘s… Read More
Understanding cultural change & disrupting category norms to create powerful ads
It’s no secret that advertising that resonates with consumers at an emotional level typically has more impact long term, but that’s often easier said than… Read More
MRG – with a difference
On Tuesday our Data Analytics Manager Lily (also known as the stats nerd) attended the (virtual!) MRG evening meeting to hear about all things… Read More
Looking Up From Lockdown
As researchers, it’s a no brainer to us that people respond to things in different ways, and Covid19 is certainly no exception. It’s having an… Read More
What made an impact at Impact?
By Jack Curry, Research Executive What feels like a lifetime ago, team Tapestry attended Impact… Read More
Getting emotional at IIeX
Tapestry Research’s very own Jemma Ralton will presenting at IIeX Europe next week, alongside… Read More
Are we there yet?
On 12 February 2020 at Kidscreen Summit Miami, ViacomCBS Global Consumer Insights SVP… Read More
As CES 2020 excitement builds, consumer tech sentiment wanes
Christmas decorations away, holiday vacations already fading into memory and it’s time to get to work. It’s also time to gaze at the latest and… Read More
