We’re kicking off 2025 with a bang – we’ve been shortlisted for not one, but FOUR Adwanted Media Research Awards!
Celebrating a decade of excellence, these prestigious awards are now in their 10th year, recognising organizations that demonstrate outstanding achievements in media research. We’re honoured to be named finalists in multiple categories!
The awards that we’ve been nominated for are… *drum roll*:
Research, Data or Measurement Company of the Year
We’re super proud to be shortlisted for this one! After commemorating our 10th anniversary last year, we’ve reflected on all that we’ve achieved in this time. With hard work, continuous improvement and a collaborative team ethos, we’ve driven growth and continued to evolve, innovate and deliver the highest quality research – all whilst being a great place to work.
Best Custom Media Research Project — Media Owner
- Global and Tapestry Research — Why Audio is Your Secret Weapon in the Era of Distraction
In a study that spanned over 18 months and combined a multitude of research techniques from neuroscience to semiotics to qual and quant, we discovered how complicated audio can really be! The results revealed ground-breaking insights into audience attention, the nuances and complexities, and how it is shared across senses. Crucially, rather than seeking to understand how to maximise attention, together with Global we unveiled a framework for how we can optimise the attention we already have. This great piece of work was presented at the 2024 MRG Conference, and you can find out more about this study here!
Best Custom Media Research Project — Supporting Diversity in Media and Advertising
- Paramount and Tapestry Research — Industry in Progress
Stemming from Paramount’s initiative to ignite systematic change within the media industry, Industry in Progress describes their most recent effort to use the power of their content to break down narratives perpetuating racism and hate. We partnered with Paramount on this multi-stage study to dive into such a complex topic, seeking to understand where to go as an industry. This is a real example of inclusive research, giving a voice to marginalised groups and their lived experiences, whilst providing marketers with actionable steps to achieve true representation in advertising. Off the back of this research, Paramount developed the Content for Change toolkit.
Best Custom Media Research Project — Trade Body
- Thinkbox, Tapestry Research & Map the Territory — Context Effects
Our study with Thinkbox uncovered the factors influencing in-home video advertising performance, demonstrating how the living room dials up ad effectiveness. The study is a great example of how we like to make the complex beautifully simple at Tapestry, boiling down almost 350,000 data points from 5,000 viewing occasions using Structural Equation Modelling. What did we discover? Context is key! Specifically we unveiled the complex relationships that make the living room such a powerful environment for advertising. You can find out more about this great study here.
A massive congratulations to our Tapestry colleagues involved in these endeavours, and a huge thank you to all our research partners!
You can see the full shortlist here – congratulations to all the others shortlisted! We’re eagerly awaiting the awards lunch on the 5th of March to see who takes home the crown(s)!