“Big data is not the solution, but the problem”
We heard this said at a conference by a CEO of a global agency. He’s right, to a point. Nowadays, we’re swamped with data. And it’s not just ‘big data’, but statistics and findings from customer databases, surveys, focus groups - from trusted sources and from companies with a vested interest. Sometimes the data helps you understand what is going on; other times it represents little more than ‘truthyness’.
So the problem is that it’s getting more difficult to see the wood for the trees. But as the saying goes, every problem represents an opportunity. That’s why we started Tapestry.
We combine expertise in market research with analytics and modelling to join together different threads of information into a cohesive story, ultimately to help you to make better informed decisions.
Weaving together multiple threads to help you make better, more informed decisions.