What are the benefits of partnering with AEW?

In this US project, we looked at the benefits to State Farm of sponsoring coverage of AEW on TNT.

The approach used a ‘pre and post’ design which looked at brand perceptions of, and affinity with State Farm before and after their involvement, to highlight how the partnership benefitted the brand. Moreover, we used advanced statistical analysis to determine the specific ‘halo effects’ of AEW on perceptions of State Farm, helping to demonstrate the unique qualities of this sports brand, as well as the ‘fit’ between the two brands.

Through other analysis techniques, we looked more closely at the audience State Farm was able to reach through this sponsorship and how they engage with the AEW – offering up potential new ways to extend the partnership between the two brands.