Do you know what makes teens happy?

No, not many do. The hidden depths of the oceans tend to be better understood than the teenage brain so this was a particularly thorny challenge to grapple with.

To tackle it we worked with Flamingo to carry out depth interviews with experts in relevant fields and also enlisted the help of ‘super teens’ who had achieved success early on in their lives. Through this work we established the 10 building blocks of teen happiness. We then went international and found out in which country in Europe you were most likely to find a happy teenager, before wrapping this all up with some salient advice for brands.