AI: Friend or Foe?

AI is a hot topic, and a complex one too. We’re using it to improve things such as QC, probing and coding.

But what’s the mood like among consumers in general? In particular, what do they actually know about AI and how do they feel about its wider application in everyday life – and importantly, what does this mean for brands?

Through a series of thought pieces throughout 2024, we’re looking to shed more light on the answers to these questions so that you’re utilising and talking about AI in ways that resonate with your target audience.

In this first piece, we explore the gaps between consumers’ perceived and actual knowledge of AI.