Getting emotional at IIeX
Tapestry Research’s very own Jemma Ralton will presenting at IIeX Europe next week, alongside… Read More
Author Archives: Jemma Ralton
Are we there yet?
On 12 February 2020 at Kidscreen Summit Miami, ViacomCBS Global Consumer Insights SVP… Read More
As CES 2020 excitement builds, consumer tech sentiment wanes
Christmas decorations away, holiday vacations already fading into memory and it’s time to get to work. It’s also time to gaze at the latest and… Read More
Storytelling: Do Tell Tales
Are you sitting comfortably? Then I’ll begin. You might have played with Play-Doh as a child, or maybe your children play with it now. Its… Read More
An insightful day out
Last week the younger members of the Tapestry team went to the first ever MRS &more conference. The day was full of interesting and… Read More
How to stage the perfect music festival (and make your brand more popular)
With nights getting longer and memories of epic summer nights fading, it’s time for a bit of reflection. Maybe you rocked out at the Pyramid… Read More
Don’t waste your time pre-testing ads
Most advertising pre-testing is a waste of time; focusing on the wrong metrics and measuring them in a false environment. You may remember Stella… Read More
Another trophy for the cabinet
We’re feeling delightfully smug this morning after winning the highly coveted MRG Back to School Quiz last night. Who knew that our knowledge of Love… Read More
Keeping it sustainable
We’ve been trying to do our bit recently to reduce our carbon footprint in the office. From switching up our weekly shop to reduce waste… Read More
What’s with Gen Z Anyway?
Millennials have been a center of gravity for marketers for some time now, but as the next generation of youth culture emerges, it’s time to… Read More
