The wellness market is booming, but not all consumers think or behave the same. From gut-health gurus to glow-getting trendsetters, today’s consumers have diverse goals and motivations. Our latest research uncovers five distinct wellness segments shaping the UK landscape and how health and lifestyle brands can connect with them more meaningfully.
To find out what group your core consumer is likely to fall into, take our quiz here!
You can download the full whitepaper here!