How do people choose what they watch?

The sheer number of video content options often feels overwhelming for researchers, let alone consumers.

We set out to cover almost all of them for a major studio, covering TV, movie and social content accessed by almost any available transaction method.

Through qualitative & quantitative techniques, and some hardcore maths we explored how, when and why consumers choose specific video content, including how they decided on the delivery mechanism and provider for that content. This range and depth of insight informed tactical title marketing as well as more strategic and long-term platform plays.