For the second year running, we’ve worked with the Data & Marketing Association on the annual Customer Engagement Report.
For the first time ever, this year’s report brings together insights from both marketers and consumers, giving a full insight into the current market landscape.
Last year, the research revealed spiralling customer loyalty, driven by the overuse of price promotions as businesses navigated the cost-of-living crisis by looking for short-term wins.
This year, we’re exploring how marketers have adapted and rethought their approach to tackle this challenge:
- Have marketers successfully implemented a cost-of-living crisis exit strategy?
- How are they rewarding loyalty without using tactics that harm long-term customer retention?
- Are marketers operating in a bubble, and how can they truly understand the evolving needs of their customers?
There’s still time to get tickets for the launch event, taking place on Tuesday 19th November in London. Find out more and download the full report here, and watch this space for a sneak peak of the findings very soon!