Adwanted Media Research Awards round-up

We had a great time at the prestigious Adwanted Media Research Awards earlier this week, celebrating some of the awesome work conducted by our peers over the last year!

Our Sound Decisions work with Spotify was up for the Best International Media Research Project – and while we missed out on the prize, it was great to hear the judges comments on why we were shortlisted:

“The role of digital advertising’s impact and its attribution to sales have never been under greater scrutiny in today’s market and this study is very much ‘of the moment’. The judges were impressed with the approach Tapestry took, the level of ambition on display, and the project’s use of tech innovation.”

We were absolutely delighted when our very own Matthew Austin took home the prize for Rising Star! We obviously think he’s pretty great, but here’s what the judges had to say about his entry:

“Not only has Matt increased the quality and usability of the data, but it is also estimated that he has saved six hours of work per project. Across 12 months’ worth of projects, that is 900 hours — nearly half a year of work time saved.”

Read our interview with Matt (and why he loves maths so much) here!

You can read the full round-up from the awards here – huge congrats to all the other finalists and winners!