Welcoming our new Research & Strategy Director

We’re really excited to welcome Sam Elphinstone to the Tapestry team, joining us this month as Research & Strategy Director.

Sam joins us with an impressive 20 years (and counting) in the research industry, from a range of agencies big and small. He was Group Head at the Numbers Lab at Firefish, Head of Quant at M&C Saatchi’s The Source Insight, and most recently as Director at Crowd DNA’s Numbers division. He’ll be bringing his experience in media, tech, and lifestyle research to Tapestry’s senior leadership team.

Ian Wright, Co-Founder and Joint MD of Tapestry, said: “We’re really excited to be welcoming Sam to the senior leadership team at Tapestry. He has a fantastic track record in delivering exceptional work for clients and for driving innovation in agencies”.