Last week we had the great pleasure of sponsoring the launch event for the 2024 Adwanted Media Research Awards at the IPA.
It was a great afternoon hearing from previous winners, as well as a panel with judges shining a light on what makes a winning entry. Good storytelling, talking about the business objectives as well as the research methodology, and of course sticking to the rules… (feeling very smug that we’ve never cheated the word counts on our entries!)
Time to get writing ahead of this year’s deadline!