Is Bigger (advertising) Better?

We had a great time at the MRG Members evening last week, with three excellent papers. Here’s what Lily took out of the evening:

We learnt how ITV use bespoke partnerships to drive an uplift in positive emotions amongst viewers, particularly around peak TV viewing times as they are the home of Saturday night TV!

JCDecaux and ResearchBods talked about how the physical size of impacts can make a difference to consumers, finding that the large tower advertising screens that ClearChannel offer positive attributes such as modernity and honesty. Essentially, if you combine tower usage with other advertising mediums then spontaneous recall is much improved.

Then finally a paper from The Kite Factory talking about how little we all seem to pay attention to things. It’s best to ensure you know your audience and use a mixture of channels to ensure that you are stacking the odds of people seeing your content whilst undistracted!

A great evening, and we’re looking forward to the next one!