Tapestry is now a Screen Engine/ASI company! We are delighted to have joined leading entertainment market research firm Screen Engine/ASI. Headquartered in Century City, California, Screen Engine/ASI is a market research and data analytics firm which conducts movie test screenings, creative advertising testing, in-theater exit polling, TV show and promo testing, content lifecycle research, pre-release tracking of movie, TV & home entertainment titles, and a variety of digital entertainment research. SE/ASI works with major Studios, television broadcasters, cable networks, streaming services, production companies and other leaders in digital entertainment to better identify and leverage opportunity and assess and manage risk. Visit screenengineasi.com for more info.
Screen Engine/ASI Founder and Chief Executive Officer Kevin Goetz commented:
“I have known both Ian and Kevin for well over a decade and can attest to the fact that they are not only smart, strategic, and insightful researchers, they are also great guys and true collaborators. Because we share many of the same clients, we all saw the value in serving them as one company. In addition, we will be able to expand our collective offering with the addition of Tapestry’s research, which is concentrated outside of North America.”
Ian Wright, Co-Founder and Joint MD of Tapestry said:
“Kevin and I are really excited at joining forces with Screen Engine/ASI. There’s a very strong fit between us in terms of our culture and client focus, and this deal will help us to continue to grow and get to the next stage of our development.”
Kevin Thompson, Co-Founder and Joint MD of Tapestry added
“We’re really looking forward to being part of the Screen Engine/ASI group. Many of us have worked together in the past and it’s great to rekindle those relationships. This sets us up for even bigger and better things to come.”