Tapestry Research’s very own Jemma Ralton will presenting at IIeX Europe next week, alongside Clare Kane from Semiotics and Cultural Insight agency Sign Salad.
They’ll be talking about why emotions matter in the context of advertising, demonstrating how the emotional power of an ad can be measured (using the CEP TestTM) and how combining this with semiotics can help to decode what works, offering guidance on how brands can disrupt their categories through new, surprising and emotionally engaging cultural codes.
You can catch Jemma and Clare at 11.20am on Tuesday 25th February, on Track 3.
