Consumers navigate the path to purchase in myriad ways. That’s great for them but not so easy when you’re a brand trying to influence them along their way.
In this award-winning (the Grand Prix winner no less at MediaTel 2016) project for Newsworks we identified the key needs of consumers at each step of the journey for a wide range of categories and aligned these with the media channels best able to meet each need. The result? A beautifully packaged (free, just click here to access it) online planning tool allowing marketers and planners to identify which stage of the journey they want to influence, and which touchpoints are best fit for purpose.