Understanding the media landscape
We all know it’s getting more difficult to make sense of the media landscape. The birth of a new media is often seized upon to predict the decline of another, whereas in reality all media are evolving to adjust to the new reality.
Making sense of the new landscape means working with an agency that takes a wider view of it. Through our work in areas such as the consumer decision journey and campaign evaluation, we have a strong understanding of the way different media is consumed and its potential in a campaign.
We have expertise in ad sales research, helping media owners to create interesting stories to bring their audiences and properties to life in a compelling and convincing story (it helps that several of the senior team are ex-media agency so we know what will cut it with agencies).