Tapestry’s approach to the decision journey gets us right to the heart of how consumers navigate different types of decisions and purchases. With their help we uncovered some truly unique insights into how consumers tackle health and wellness goals, the media that they turn to for support and the role that brands can play to become partners in the lifelong journey to wellbeing. What makes Tapestry really stand out is their ability to turn journey insights into actionable information, helping Microsoft and our advertising partners better meet the needs of our consumers at every step of their journey.