Understanding the consumer decision journey

Everyone’s on their way somewhere. They might be journeying towards a new car, a new washing powder or a new life. Our journey work helps you understand what they do, when they do it and how to connect to them at each point in their path. Ultimately, it will allow you to influence exactly where they go at the journey’s end. 

We’ve explored the consumer journey in a huge range of categories, from the considered big purchase (e.g. cars, computers) to smaller, habitual buys (e.g. personal care, grocery shopping) and even bigger life goals (e.g. financial planning, weight loss and fitness goals). Understanding the journey is only the first part of what we do. Once we know the journey we help you activate the insight with media, brand or behavioural modelling and “what if…?” scenario planning.