Tapestry’s audience tracking survey is vital to help us keep our quality of work high and help us to attract new audiences -  and to report to our funding bodies in financially difficult times. Tapestry aren’t just another agency. They are in a true partnership with the RSC, understanding our challenges and delivering robust and insightful research in an environment of constant change. The world of theatre is one which responds well to storytelling and creative approaches (even in quantitative research!). Tapestry combines these with consistent delivery and a friendly and accessible approach to those who are less familiar with research methodologies.
— BECKY LOFTUS, HEAD OF AUDIENCE INSIGHT, ROYAL SHAKESPEARE COMPANY