Tracking brands & marketing
Traditionally tracking studies have given you a good picture of what happened a couple of months ago and maybe some insight into why it happened.
We think tracking should do more than describe the recent past. By adding more specific media consumption questions and using respondent-level modelling techniques, we identify exactly how your campaigns are performing and which channels are contributing the most to the performance.
With the right brand drivers included, we can show which attributes are most affected by marketing and how they relate to sales. This needs sophisticated modelling to combine a variety of sources but, as a result, we can carry out truly actionable tracking for you or quickly improve the tracking you already have.