WE’RE ADEPT AT MANAGING AND USING DATA IN ANY FORMAT - SURVEY DATA, SALES DATA, CLICKSTREAM, SOCIAL MEDIA DATA - ANYTHING IN FACT WITH A NUMBER IN IT.
In short, we like numbers. But, numbers don’t tell a story nor are they a crystal ball to look into the future.
To make full use of numbers you need the mathematical power to utilise them in models, and you also need the experience and expertise to derive insights from them.
Tapestry’s analytics is powered by Pointlogic, our majority shareholder and provider of planning software to most of the world’s biggest media agencies. Pointlogic employs some of the smartest mathematicians and econometricians in the industry and they give us unrivalled analytical power when it comes to building segmentations and simulators.
The simulators allow us to carry out ‘what if…?’ analysis so that we can use information from the past to guide strategy in the future. We then communicate the key insights in custom-made infographics and deliverables which bring the findings to life.