OUR WORK OFTEN BRINGS US INTO CONTACT WITH SMART, INNOVATIVE COMPANIES AND INDIVIDUALS THAT MAKE US, WELL, A BIT SMARTER AND A BIT MORE INNOVATIVE.
Our partner and a shareholder in Tapestry. We worked with them long before they invested in us because they allow us to make our research more actionable in the real world outside of market research. Their ability to simplify complex streams of data into easy to use, highly strategic planning tools is second to none.
A (fairly) recent addition to the area of measuring the subconscious response to creative. Their facial coding, webcam-powered approach makes it easier than ever to tap into people’s emotions anywhere in the world.
With the rise of social media, branded content is now more important than ever. The BCMA does fantastic work in bringing together people with a common interest in BC and is a champion of quality and accountability. We sit on the Board of the North American chapter of the BCMA and were instrumental in designing their Content Monitor for evaluating the impact of branded content.
Tapestry works globally with SSI for all of our ops. We are one of their biggest clients and have our own dedicated team within the company. Mktg. Inc recently completed their five year Grand Mean Project TM of 300 panels in 35 countries and awarded SSI highest honours for the consistency of their data: “SSI has clearly demonstrated an ability to be consistent in more markets than any other company.”
A semiotics practice that we worked with on that infamous ad from a well known mobile network (clue: set in a train station, music playing, lots of people dancing). Brilliant insights that traditional MR could never hope to uncover.
We started working with them back in 2007 and have wired up countless consumers around the world (and even some ad agency creatives along the way), tapping into their subconscious, emotional reactions to TV shows and ads. A true pioneer in this increasingly important area.