Exploring new ad formats
One of the most interesting areas that we work in is evaluating the impact of new ad formats, and identifying guidelines for best practice. Some of the (fairly) recent studies we’ve designed include native advertising and ad personalisation.
To avoid conditioning consumers often we have to employ clever (and fairly complex) designs so that we’re testing the ad in as natural an environment as possible; when you’re testing ads that are personalised to each respondent (as we did with PHD) this can be particularly challenging.
Click below for an example of a new study which brings to life our approach.